Faculty Publications

© Copyright 2026 University of Notre Dame

Find Publications

Showing 50 of 53 publications

1. Marketing's Relationships to Society

   • William Wilkie
   • Elizabeth Moore

   Chapter One in B. Weitz and R. Wensley (eds.), The Handbook of Marketing. London: Sage Publishing

   2006

2. The World of Marketing Thought: Where Are We Heading?

   • William Wilkie

   J. Sheth and R. Sisodia, Does Marketing Need Reform? Armonk, N.Y.: M. E. Sharpe

   2006

3. Needed: A Larger View of Marketing and Scholarship

   • William Wilkie

   Journal of Marketing

   69

   4

   2005

4. "Methodological Approaches for the Analysis of Intergenerational Influences in Consumer Behavior"

   • William Wilkie
   • Elizabeth Moore

   Advances in Consumer Research

   2005

5. Countermarketing in the Courts: The Case of Marketing Channels and Firearms Diversion

   • Kevin Bradford
   • Gregory Gundlach
   • William Wilkie

   Journal of Public Policy & Marketing

   Fall

   2005

6. Exploring Marketing's Relationship to Society

   • William Wilkie

   Journal of Public Policy & Marketing

   2005

7. Roles for Marketing Academics in the Policy Arena: An Opportunity for Discourse on DTC Advertising

   • Paul Farris
   • William Wilkie

   Journal of Public Policy & Marketing

   2005

8. We Are Who We Were: Intergenerational Influences in Consumer Behavior

   • Elizabeth Moore
   • William Wilkie

   Inside Consumption: Frontiers of Research on Consumer Motives, Goals and Desires / Routledge

   2005

9. Scholarly Research in Marketing: Exploring the '4 Eras' of Thought Development

   • William Wilkie
   • Elizabeth Moore

   Journal of Public Policy & Marketing

   22

   2

   2003

10. Scholarly Research in Marketing: Exploring the 'Four Eras' of Thought Development

    • William Wilkie
    • Elizabeth Moore

    Journal of Public Policy & Marketing

    Fall 22 (2)

    2003