Faculty Publications

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Showing 30 of 53 publications

1. Advancing the Study of Marketing’s Impacts on Society: JPP&M as a Keystone of the Academic Infrastructure

   • William Wilkie
   • Elizabeth Moore

   Journal of Public Policy & Marketing

   30

   1

   2011

2. Introduction to the History and Evolution of the Journal of Public Policy & Marketing: The Editors Speak…

   • William Wilkie
   • Elizabeth Moore

   Journal of Public Policy & Marketing

   2011

3. Introduction to the History and Evolution of the Journal of Public Policy & Marketing: The Editors' Speak

   • William Wilkie
   • Elizabeth Moore

   Journal of Public Policy & Marketing

   30

   1

   2011

4. Countermarketing and Demarketing Against Product Diversion: Forensic Research in the Firearm Industry

   • Gregory Gundlach
   • William Wilkie

   Journal of Public Policy & Marketing

   29

   1

   2010

5. Stakeholder Marketing: Why ‘Stakeholder’ was Removed From the AMA’s 2007 Official Definition of Marketing, and Why the Future is Bright for Stakeholder Marketing

   • William Wilkie
   • Gregory Gundlach

   Journal of Public Policy & Marketing

   29

   1

   2010

6. Contributions, Controversies, and Continuing Challenges in the Worlds of Consumer Protection and Competition

   • Elizabeth Moore
   • Janis Pappalardo
   • William Wilkie

   Co-Editor, Chicago: American Marketing Association,

   2009

7. Contributions, Controversies, and Continuing Challenges in the Worlds of Consumer Protection and Competition, Marketing & Public Policy Conference Proceedings

   • Elizabeth Moore
   • William Wilkie
   • Janis Pappalardo

   American Marketing Association

   19

   2009

8. Macromarketing as a Pillar of Marketing Thought

   • William Wilkie
   • Elizabeth Moore

   in S. Shapiro, M. Tadajewski, and C. Schultz (eds.), Macromarketing. Thousand Oaks, CA: SAGE Publishing [article selected for inclusion in this Handbook]

   2009

9. Marketing's Relationships to Society

   • William Wilkie
   • Elizabeth Moore

   Chapter One in B. Weitz and R. Wensley (eds.), The Handbook of Marketing. London: Sage Publishing [new International Edition]

   2009

10. The American Marketing Association’s New Definition of Marketing: Perspective and Commentary on the 2007 Revision

    • Gregory Gundlach
    • William Wilkie

    Journal of Public Policy & Marketing

    28

    2, Fall 2009

    2009