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Writing It Up, Writing It Down: Reflexivity-in Accounts of Consumer Behavior, in Handbook of Qualitative Methods in Marketing and Consumer Research, ed. Russell BelkAnnamma JoyJohn Sherry, Jr.Gabriele TroiloJonathan DeschenesElgar Press2006
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National Aggregate Consumer Sentiment toward Marketing: A Thirty-Year Retrospective and AnalysisJohn GaskiMichael EtzelJournal of Consumer Research3142005
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