William L. Wilkie (ed.), "Legends in Marketing – Morris B. Holbrook: Inspirational Applications (II) – Scholarship and Creativity,” Vol. 15 in the Legends in Marketing Series. New Delhi: SAGE Publications, 2013.
William L. Wilkie, "Introduction: Scholarship and Creativity," in W.L. Wilkie (ed.), "Legends in Marketing – Morris B. Holbrook: Inspirational Applications (II) – Scholarship and Creativity,” Vol. 15 in the Legends in Marketing Series. New Delhi: SAGE Publications, 2015.